In the age of big data and small attention spans, you need to stand out in a crowd. With creative concepts, original names, catchy slogans, and your own unique character, we'll make sure you rise above the competition.
Much like a picture, a name can say a thousand words. Nike. McDonald's. Apple. Today we all instantly associate these names with not only shoes, computers, and burgers, but a whole world of colors, commercials, experiences, logos, slogans, celebrities, and more. But what about when they first launched and no one knew their iPod from their elbow?
When you're naming your company, brand, line, or product, you need something simple, memorable, and appealing. Something people can say and ask for in the store without too much trouble (or, in the case of Häagen-Dazs, something that people will remember precisely because they can't say it). Then, there's another layer – Nike, evoking the Greek goddess of victory. McDonald's, suggesting a homey family business. And Apple, expressing simplicity, nature, and… the fact Steve Jobs really, really loved fruit.
Slogans, too, run the gamut from the descriptive to the aspirational. Carlsberg's "Probably the best beer in the world" leaves no one in any doubt about the product, while adding a cheeky, almost arrogant air that appeals to its core audience. Meanwhile, Nike's "Just do it" says nothing about shoes, and everything about the lifestyle its customers want to achieve.
At Kaleidoscope, we help you find just the right identity for your brand, with names and slogans that captivate, interest, and inspire.